e.g. Entities such as
\title{ ... } in LaTeX
<title> ... </title> in HTML
are part of text syntax, i.e. formatting.
Their interpretation as logical or conceptual entities implies a naive semiotic view of form-function isomorphism.
Semantic networks? LaTeX-like macros? ...
LaTeX? HTML?
TeX, Metafont, dvi, PostScript, ...?