DO:
Whenever a text object such as a title, table, list is defined, then use it.
DON'T:
Don't use presentation-level devices (e.g. bold face, centring, large fonts, tabulators) to construct text objects such as titles, lists, tables by hand.
Examples of text objects in Word:
BENEFIT:
Text objects are recognised by converter programmes and translated into the corresponding code for these text objects in HTML.