24 A general design procedure

1. Select a general model. A constitutive factor model, augmented by a speech act model would be a good candidate.
2. Select a specific model. Starting with the general model, constitutive factors are specified in detail for development and evaluation.
3. Select a formalism. The `formalism' might be HTML, LaTeX, DATR, or a word processing or desktop publishing environment.
4. Formulating the theory. A syntax for formulating the model is specified at ID, QLP and CM levels. At the final stage, the theory is translated automatically or manually into the HTML hypertext structure.
5. Evaluating the theory relative to the model. The result is checked with the model specifications, at a formal level and in terms of subjective assessment of the result. Constitutive factors, felicity conditions, and maxims each play a role.

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